Specialising is, by definition, specific.
Fitness businesses specialising in ‘fat loss and strength gain’ or companies selling ‘solutions based products’ are not being really specific are they?
I may be making sweeping generalisations here but most people get into fitness to get fit or lose weight and most businesses sell solutions rather than problems.
The sun never sets on actually making a commitment to something specific and telling the world about it, rather than trying to appeal to everyone and ending up looking like everyone else.
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